Supermucil | Branding | Product | Packaging
Packaging
Making Health- Healthier
Repositionign a neutracutical brand based in Ahemdabad - Supermucil
(Brief)
With the parent company, Amar Overseas, having 20+ years of experience in Psyllium industry as a leading global exporter, Supermucil is founded with a desire of providing purest quality of psyllium, and position it for youngsters, as well as for old-age consumers.
(Challenge)
We sold something that 70 year olds consumed as medicines, to 18 year olds as a flavoured, pure fiber source. We spearheaded internal positioning transformations with the marketing team at Supermucil, developed a new brand identity, and created 3 brand new product segments.
(Results)
Revenue growth
15% (FY 25-26)
New Distributors onboarded
8
